Gifts & Goods

For all branches of life

Celebrating Canadian Makers

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Products that don't cost the Earth

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How Willow came to be

Nicole's story

Our founder, Nicole Koster, drew upon her years of experience in the retail business, combined with a passion for fostering connections and spreading handmade goodness, to create a platform that offers unforgettable gifts and goods while celebrating and supporting Canadian brands.

Our North Star

Improving the Gifting Experience

At Willow, we believe in the power of thoughtful gifting, the beauty of handmade creations, and the importance of sustainable practices. As an online retail shop dedicated to curating a well-selected range of Canadian artists and makers, we strive to bring joy and a touch of home-grown pride to every gift-giving (and shopping!) experience.

It all started...

Under the Willow Tree

"The idea for Under the Willow Tree (Willow for short), was dreamt up in Toronto, my home for 15 years. Finding tranquility under the willow trees on Toronto Island was a beloved summer ritual that nurtured my creativity. Having moved to Alberta's foothills, I am now able to bring that dream to life. And while willow trees may have been replaced with incredible mountain views, it is the connection with nature that continues to inspire me."

– Nicole Koster