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Products that don't cost the Earth
Our most anticipated products
How Willow came to be
Nicole's Story
Our founder, Nicole Koster, drew upon her years of experience in the retail business, combined with a passion for fostering connections and spreading handmade goodness, to create a platform that offers unforgettable gifts and goods while celebrating and supporting Canadian brands.
Our North Star
Improving the Gifting Experience
At Willow, we believe in the power of thoughtful gifting, the beauty of handmade creations, and the importance of sustainable practices. As an online retail shop dedicated to curating a well-selected range of Canadian artists and makers, we strive to bring joy and a touch of home-grown pride to every gift-giving (and shopping!) experience.
Supporting emerging
Canadian makers
We take care of high-quality product photography, targeted marketing, shipping and can even offer pricing suggestions, allowing you to focus on creating.
Doing our part to leave
a clean footprint
We passionately strive for sustainable packaging and business practices, and we hope to inspire our vendors and makers to do the same.
Local, handcrafted
and small-batch
We carefully select each item for our shop, searching for incredible local talent. If you create handmade products in Canada, we would be thrilled to hear from you!
Have questions?
Browse our FAQs or contact us and we'll get your questions answered as quickly as possible.